Where is Jose?
Following the salsa across America, one festival at a time.
A running travelogue of every event, festival, farmers market, and roadside tasting where Jose Madrid Salsa shows up. Real places, real people, real heat.
- Part1
Road NotesWhere is Jose? · Part 1The Y-Bridge Tasting
Three flavors, two hours, one very confused tourist
We set up a tasting table at the foot of Zanesville's famous Y-Bridge. Here's what 184 strangers taught us about heat tolerance, regional palates, and the strange social ritual of trying a stranger's salsa.
4 min readzanesvilletastingevent - Part2
Road NotesWhere is Jose? · Part 1The Michigander Melt - May 2026
Spartan Pride showed up this past weekend in East Lansing!
The weather was beautiful as the crowds descended on Michigan State University for the Spring Art Show! We were (nearly) front row and center to share our Award Winning Salsa with the fine people of Michigan, sharing sights, sun, and some very great interactions with the fine people of Michigan! It was a blast and we always enjoy visiting the fine people of Michigan!
4 min readmichigan - Part3
Road NotesWhere is Jose? · Part 2Another Incredible Weekend at Michigan International Speedway!
What an unforgettable weekend it was at Michigan International Speedway!
Although we hail from Ohio, there is one thing that holds true with each member of the Jose Madrid Family... We all love Michigan and Michiganders alike, we enjoy visiting every chance we can, and we couldn't be happier to have you all as our neighbors!
5 min readMichigan - Part4
Road NotesWhere is Jose? · Part 3Where Is Jose? – Yellow Springs Street Fair
Join Us Today at the Yellow Springs Street Fair for Free Samples and Award-Winning Salsa!
The Jose Madrid Salsa team is spending the day at the Yellow Springs Street Fair and would love to see you! Stop by the Ye Olde Tavern parking lot before 5:00 PM for free samples, friendly conversation, and the bold flavors that have made Jose Madrid Salsa a fan favorite for generations.
5 min readYellow-springs - Part5
Road NotesWhere is Jose? · Part 4Michigan International Speedway Photos
2 weeks late, yet nobody will even know, because I'm the only audience for my creations..
Please forgive us for the delay in the postings. While I'm fully aware that nobody even reads these blog posts yet, especially because nobody even visits this website since Jose Madrid Salsa still insists on using their old website rather than the brand new custom website designed especially for them for over 10 months time now! But, we will get there and this will be an important piece of precedent in the content flow that we adopt and enact on a regular basis. Stay tuned.
7 min read - Part6
Road NotesWhere is Jose? · Part 5A Fantastic Weekend at the Lakeshore Art Festival in Muskegon!
What an incredible weekend we had at the Lakeshore Art Festival in beautiful Muskegon, Michigan!
We spent two amazing days meeting new friends, catching up with longtime Jose Madrid Salsa supporters, and sharing what we love most—award-winning salsa made to bring people together.
5 min read - Part7
Road NotesWhere is Jose? · Part 7Kent Heritage Festival 2026 – Beating the Heat One Step at a Time
The Kent Heritage Festival always brings out an incredible crowd, and today was no exception.
With temperatures climbing throughout the afternoon, the heat became simply too much for Michael to safely continue working.
10 min read
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