Our Story
A tale of family tradition, authentic flavor, and the legendary cowboy who started it all
Our Mission
To honor the legacy of José Madrid by crafting authentic New Mexico-style salsas that bring families and communities together around the table, one jar at a time.
We believe that great food creates lasting memories, builds relationships, and celebrates the rich traditions that make us who we are.
Our Journey Through Time
From a small-town restaurant to a beloved regional brand, every step of our journey has been guided by family values and authentic flavor
Family Business Begins
Mike's paternal grandparents opened a butcher shop and grocery store in Zanesville, Ohio, starting the family's food business tradition.
Zak's Restaurant Opens
Mike Zakany and his brother opened Zak's Restaurant in downtown Zanesville, serving New Mexico-style Mexican cuisine.
Jose Madrid Salsa Born
Named after Mike's legendary grandfather from Clovis, New Mexico, Jose Madrid Salsa was created to meet growing demand.
First Commercial Sales
Jose Madrid Salsa made its debut in gourmet and grocery stores during the Christmas season.
25+ Flavors & Growing
From our Ohio base, we continue to grow with 25+ unique flavors, serving customers across America through retail, online, and fundraising.
What We Stand For
Our values guide everything we do, from recipe development to customer service
Family Tradition
Every recipe honors the culinary heritage passed down from José Madrid, keeping family traditions alive in every jar.
Quality Ingredients
We use only premium ingredients, from California Pear tomatoes to authentic New Mexico chiles, ensuring exceptional flavor.
Community First
Supporting local communities through fundraising programs, farmer partnerships, and direct customer relationships.
Authentic Flavor
True to our New Mexico roots, we maintain the complex, authentic flavors that made José Madrid's cooking legendary.
Our Commitment to Quality
Premium Ingredients
California Pear tomatoes, authentic New Mexico chiles, and carefully sourced spices create our complex, authentic flavors.
Traditional Methods
We honor José Madrid's culinary traditions while using modern techniques to ensure consistency and quality in every batch.
Every jar represents our unwavering commitment to the authentic flavors and quality that made José Madrid's cooking legendary.
Proud Achievements
Milestones that reflect our dedication to quality, innovation, and community
Looking to the Future
As we continue to grow, we remain committed to the values and traditions that have guided us from the beginning. José Madrid's legacy lives on in every jar, and we're excited to share his authentic flavors with even more families and communities.
Innovation
Developing new flavors while honoring traditional recipes
Community
Expanding partnerships with schools, organizations, and retailers
Family
Keeping family traditions alive for future generations
Join Our Story
Whether you're a longtime customer or discovering us for the first time, you become part of the Jose Madrid Salsa family with every jar.