Road Notes
Dispatches from the road. Where Jose is, who we met, what we ate.
Road Notes🌶️ Jose Madrid Salsa is at the Ohio State Fair — Visit Us in the Bricker Building!
Whether you've been enjoying Jose Madrid Salsa for years or you're discovering us for the very first time, we'd love to welcome you with FREE samples of our incredible flavors.
The Ohio State Fair is in full swing, and Jose Madrid Salsa is excited to be here all week until the fair comes to a close!
Road NotesTo Taste or Not to Taste, That is the Question
A little Poll on whether or not our Customers feel the Tasting Options on the Road is Necessary, Beneficial or simply a Waste of Time and Resources
Giving out free samples is often treated as an essential sales tactic. The logic seems simple: let people try the product, build interest, and increase the likelihood of a purchase.
Road NotesBIG NEWS GRANVILLE
We are here to stay until the event itself ends, so come see us!
Bring your family, bring your friends, and make us part of your Saturday tradition. We can’t wait to see familiar faces and meet new salsa lovers all season long!
Road NotesKent Heritage Festival 2026 – Beating the Heat One Step at a Time
The Kent Heritage Festival always brings out an incredible crowd, and today was no exception.
With temperatures climbing throughout the afternoon, the heat became simply too much for Michael to safely continue working.
Road NotesA Fantastic Weekend at the Lakeshore Art Festival in Muskegon!
What an incredible weekend we had at the Lakeshore Art Festival in beautiful Muskegon, Michigan!
We spent two amazing days meeting new friends, catching up with longtime Jose Madrid Salsa supporters, and sharing what we love most—award-winning salsa made to bring people together.
Road NotesMichigan International Speedway Photos
2 weeks late, yet nobody will even know, because I'm the only audience for my creations..
Please forgive us for the delay in the postings. While I'm fully aware that nobody even reads these blog posts yet, especially because nobody even visits this website since Jose Madrid Salsa still insists on using their old website rather than the brand new custom website designed especially for them for over 10 months time now! But, we will get there and this will be an important piece of precedent in the content flow that we adopt and enact on a regular basis. Stay tuned.
Road NotesWhere Is Jose? – Yellow Springs Street Fair
Join Us Today at the Yellow Springs Street Fair for Free Samples and Award-Winning Salsa!
The Jose Madrid Salsa team is spending the day at the Yellow Springs Street Fair and would love to see you! Stop by the Ye Olde Tavern parking lot before 5:00 PM for free samples, friendly conversation, and the bold flavors that have made Jose Madrid Salsa a fan favorite for generations.
Road NotesAnother Incredible Weekend at Michigan International Speedway!
What an unforgettable weekend it was at Michigan International Speedway!
Although we hail from Ohio, there is one thing that holds true with each member of the Jose Madrid Family... We all love Michigan and Michiganders alike, we enjoy visiting every chance we can, and we couldn't be happier to have you all as our neighbors!
Road NotesThe Michigander Melt - May 2026
Spartan Pride showed up this past weekend in East Lansing!
The weather was beautiful as the crowds descended on Michigan State University for the Spring Art Show! We were (nearly) front row and center to share our Award Winning Salsa with the fine people of Michigan, sharing sights, sun, and some very great interactions with the fine people of Michigan! It was a blast and we always enjoy visiting the fine people of Michigan!
Road NotesThe Y-Bridge Tasting
Three flavors, two hours, one very confused tourist
We set up a tasting table at the foot of Zanesville's famous Y-Bridge. Here's what 184 strangers taught us about heat tolerance, regional palates, and the strange social ritual of trying a stranger's salsa.