Jose Madrid Salsa Is at The Big E! 🌶️

September 18 – October 4, 2026 | Springfield, Massachusetts

The Big E is here, and Jose Madrid Salsa has officially arrived in Springfield, Massachusetts!

From September 18 through October 4, you can find us inside the Better Living Building at The Big E. If you’re spending the day exploring the fair, make sure you stop by, say hello, and taste some Jose Madrid Salsa for yourself.

FREE Salsa Samples!

Never tried Jose Madrid Salsa before? This is your chance.

We’re offering FREE SAMPLES to everyone who stops by our booth throughout The Big E. Whether you like your salsa fruity and sweet, classic and mild, packed with flavor, or seriously hot, come see what catches your attention.

Already have a favorite? Stop by and stock up while you’re at the fair!

Find the Salsa Kings 👑🌶️

We’re bringing the jars, the flavors, and plenty of samples to Springfield. All you have to do is find us:

📍 The Big E Better Living Building Springfield, Massachusetts 📅 September 18 – October 4, 2026

Look for Jose Madrid Salsa, grab a free sample, and meet the Salsa Kings behind the booth.

Whether you’re a longtime Jose Madrid fan or discovering us for the first time, we’d love to see you.

Come hungry. Try something new. Find your favorite. And don’t leave The Big E without visiting the Salsa Kings! 👑

See You at The Big E!

We’ll be there through October 4, so you’ve got plenty of opportunities to stop by. Bring your friends and family, sample a few flavors, and let us know which Jose Madrid Salsa earns your vote.

Free samples. Tons of flavor. One of the biggest fairs in the country.

We’ll see you in the Better Living Building!

Labels: Salsa Kings, The Big E, Springfield MA, Jose Madrid Salsa, Free Salsa Samples, Better Living Building, Massachusetts Events, 2026 Events