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Salsa Lore
The history, family stories, and traditions behind every jar.
Salsa LoreFamily Recipes · Part 1
How Clovis, New Mexico Made Our Cilantro Green Olive
A grandmother's pantry, a bowl on the porch, and the flavor that travelled 1,400 miles east
Cilantro Green Olive isn't a marketing flavor. It's a recipe my grandmother kept in her head, made in a green ceramic bowl on a porch in Clovis, New Mexico. This is how it got into a jar.
5 min read
clovis
recipe-history
cilantro-green-olive
Salsa LoreWhy Our Heat Scale Only Goes to Five
On the lie of the 1-to-10 chili and the tyranny of "extra hot"
Most salsa lines run a 1-to-10 heat scale. Ours stops at 5. Not because we can't make hotter — we make plenty hot. Because the upper half of those scales is dishonest, and an honest 5 is more useful than a marketing 9.
3 min read
heat-scale
philosophy
product-design